THE ROLE OF ANIMATION IN DEVELOPING THE ENVIRONMENTAL AWARENESS OF THE ARAB CHILD

Document Type : Research Papers

Author

Advertising Department, The Higher Institute for Applied Arts, The Fifth Settlement, Egypt

Abstract

The issue of the environment and its protection is the talk of the hour, especially after the voices calling for the need to protect and
develop the environment increased due to the irresponsible behavior of the human being, it is the first environmental problem, and
as a result of the influence of man in his environment, several problems have occurred that threaten the fate of mankind, which
are problems of lack of respect for public property and lack of Order and lack of concern for health, hygiene, etc. The best solution
to preserving the environment lies in the upbringing of a person and the stage of childhood, the most important stage in which his
vulnerability to the various factors surrounding him increases, which affects the formation of his personality throughout his life.
Here, the role of animation is evident in the environmental awareness, which actively contributes to environmental awareness
because of the great benefit that animated films play in conveying reality to the child and the movement, vitality and credibility it
gives. Previous research and studies in the field of childhood have proven that there is a severe lack of environmental awareness
among pre-school children of behaviors that indicate their environmental awareness, and this may be a result of the lack of
audiovisual means accompanying the information they obtain, as they are in great need to adjust their behaviors in line with their
environment. Therefore, the research deals with the role of animation in environmental awareness and extension programs, as it
is an important tool to raise environmental awareness and has a significant impact on directing the Arab child in a positive and
effective manner.


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